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7 Affordable Winter Essentials for Effortless French Style

Eugénie Trochu, a Who What Wear editor in residence and former Vogue France talent, is known for her thoughtful take on fashion through her Substack…
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A Celebrity Makeup Artist’s Bedside Beauty Routine That Works Every Time

*]:pointer-events-auto scroll-mt-[calc(var(–header-height)+min(200px,max(70px,20svh)))]” dir=”auto” data-turn-id=”request-WEB:f44af94e-b96f-468c-8ba7-e107e6c8b295-9″ data-testid=”conversation-turn-20″ data-scroll-anchor=”true” data-turn=”assistant”> Tasha Reiko Brown, a Los Angeles–based makeup artist, Chanel Beauty ambassador, and Who What Wear editor in residence,…
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I Asked a Therapist to Analyze My Closet—She Immediately Noticed the Leopard-Print Coat

Who What Wear editor in residence known for her work at Vogue France and her thoughtful take on fashion through her newsletter and upcoming book,…
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6 Fashion Trends That Don’t Make Sense—and Smarter Alternatives to Wear Instead

Some fashion trends return season after season, as if repetition alone could make them feel practical or appealing. They appear on runways, in editorials, and…
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Karla Welch’s At-Home Style: Comfort, Routine, and Thoughtful Choices

Karla Welch is a Who What Wear editor in residence and one of Hollywood’s most influential stylists, working with clients such as Olivia Wilde, Tracee…
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Why Queer Brides Are Skipping Bridal Shops and Redefining Wedding Style

Lauren Chan, a Who What Wear editor in residence, model, and founder of the luxury plus-size label Henning, discovered early in her wedding planning that…
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Why Menswear Pajamas Might Be the Secret to Effortless, Elegant Dressing

Brie Welch, Who What Wear editor in residence, stylist to Katie Holmes, and eBay’s resident trend expert, believes the key to easy yet elevated outfits…
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4 Winter Trends I Can’t Wait to Wear in NYC

Kaye Bassey, a Who What Wear editor in residence, has built a nearly decade-long career as a fashion and beauty content creator, influencer, and writer.…
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3 Styling Lessons I’ve Learned From Milan’s Most Elegant Women

Tamu McPherson, a Who What Wear editor in residence, has worn many hats throughout her career—editor, photographer, content creator, consultant, and stylist. She has collaborated…

