Tasha Reiko Brown, a Los Angeles–based makeup artist, Chanel Beauty ambassador, and Who What Wear editor in residence, lives a fast-paced life balancing multiple careers, clients across time zones, and family responsibilities. While her days are often unpredictable and chaotic, she relies on one consistent ritual to reset: her nighttime bedside beauty routine.
Unlike her carefully structured mornings, her daytime schedule rarely allows for small self-care moments. That’s why her evening ritual has become essential—a time to slow down, reflect, and reconnect with herself. Once the day is done, she retreats to bed with her journal and Kindle, intentionally keeping her space free of distractions like television.
As a makeup artist, her hands are constantly in use, washed repeatedly, and exposed to sanitizers throughout the day. At night, she takes time to care for them properly, massaging in hand cream and applying cuticle oil with intention. These small, mindful acts allow her to restore what’s been depleted and bring a sense of calm after a demanding day.
Her bedside setup is both practical and sensory. She keeps a marble catchall stocked with essentials: a carafe of water for convenience, nourishing hand and nail treatments, and products that support hydration and relaxation. Scent plays a major role in her routine—she gravitates toward deep, woodsy candles in the evening to create a soothing atmosphere, complemented by a room spray that enhances the mood. A candle snuffer adds a final, thoughtful touch to the ritual, preserving the ambiance without disrupting it.
Beyond skincare, her routine includes a facial mist for a refreshing boost and a satin-lined bonnet to protect her color-treated hair. She also values the act of journaling at night, using it as a way to process the day—something her busy mornings don’t allow.
For Brown, beauty is not just about products but about intention. Surrounding herself with objects she loves, arranged beautifully, transforms simple habits into meaningful rituals. Her nighttime routine is less about perfection and more about restoration—a quiet, consistent moment that helps her recharge and prepare for whatever the next day brings.