Eugénie Trochu, a Who What Wear editor in residence and former Vogue France talent, is known for her thoughtful take on fashion through her Substack newsletter and upcoming book exploring style as a form of memory and reinvention. For her, French style isn’t about price tags—it’s about instinct, balance, and an effortless blend of ease and intention.
She compares it to making a croque-monsieur: simple in theory, but difficult to perfect. With that in mind, she highlights a selection of accessible winter pieces that can instantly elevate a wardrobe and capture that elusive French aesthetic.
Outerwear is the foundation. A beige quilted jacket—soft and understated rather than overly polished—offers quiet elegance. Structured coats that subtly define the waist add a sense of poise, while a restrained leopard print coat introduces just the right amount of personality without feeling overdone.
Denim, in France, is more than a staple—it’s an attitude. The key lies in fit and fabric. Low-rise brown jeans bring a relaxed, slightly nostalgic feel, while wide-leg white jeans embody a refined, almost couture-like simplicity. A classic high-waisted black straight-leg jean remains essential, offering structure and versatility.
Knitwear defines the rhythm of winter dressing. Oversized navy or gray turtlenecks provide comfort and presence, while open-knit black sweaters add a subtle evening allure. Softer days call for cozy, retro-inspired cardigans, and even traditional jacquard knits can feel fresh and intentional when styled thoughtfully.
Tops play a more understated role, often layered or used for contrast. Black velvet introduces a touch of quiet sensuality, while sleeveless silk high-neck tops channel a refined ’70s influence. Slim, fine-knit jerseys with thumbholes strike a balance between comfort and elegance, and a crisp white cropped shirt remains a timeless essential that brings clarity to any outfit.
Accessories, though subtle, are key to pulling everything together. A slim belt defines the silhouette without overwhelming it, whether in classic leather, equestrian-inspired styles, or a hint of animal print. Footwear grounds the look—ballet flats add lightness, biker boots bring practicality, and suede riding boots offer softness. Well-chosen loafers complete a polished Parisian feel.
Bags, meanwhile, should complement rather than compete. Soft shoulder bags, compact crossbody styles, and understated bucket bags add function and refinement. A gentle pop of color or texture can quietly elevate even the simplest outfit.
Ultimately, dressing in a French way is about restraint and precision. It’s not about chasing trends, but about choosing pieces that create balance—between structure and ease, masculine and feminine, classic and personal. The goal is to appear effortless, as if nothing was overthought, when in reality every detail has been carefully considered.